Professional Voter Polling, Simplified

Vottiv Polling brings professional-grade voter research to campaigns of all sizes. Our AI-powered platform handles the complexity — from crafting unbiased questions to ensuring statistically valid samples — so you can focus on what matters most: understanding your voters.

What Is Voter Polling?

Voter polling is the science of measuring public opinion by surveying a representative sample of voters. Rather than asking every single voter what they think — which would be impractical — polling uses statistical methods to survey a smaller group and project those findings to the broader population.

When done correctly, a poll of just a few hundred voters can accurately represent the views of thousands or even millions of people, with a known margin of error. This is the power of statistics combined with proper sampling methodology.

How Vottiv Polling Works

Vottiv simplifies the polling process into four clear steps:

1. Describe Your Research Goal

Tell us what you want to learn from voters. Vottiv’s AI generates AAPOR-compliant survey questions tailored to your goals, using neutral wording, avoiding leading language, and presenting questions voters can easily understand.

2. Select Your Audience

Choose from your existing voter groups. Vottiv shows how many voters are reachable by cell phone and helps you understand the size and composition of your potential sample.

3. Set Your Sample Size

Adjust your desired sample size and see real-time cost estimates alongside margin of error calculations. Vottiv provides full transparency into methodology and expected accuracy before you launch.

4. Launch and Monitor

Send your poll and watch weighted results update in real time. You can export data at any point for deeper analysis.

Understanding Stratified Random Sampling

What Is Stratified Random Sampling?

Stratified random sampling is a method where the voter population is divided into subgroups (called strata) based on key characteristics. Voters are then randomly sampled from each group in proportion to their presence in the overall population. This ensures every major demographic segment is represented in your results.

Why Is This Important?

Simple random sampling can produce skewed results. For example, older voters often respond to surveys at higher rates than younger voters. If raw responses were used without adjustment, older voters’ opinions would be overrepresented.

Stratified random sampling solves this by:

Dividing voters by party affiliation, age, gender, and geography
Ensuring proportional representation from each group
Weighting results to match actual population demographics

Common Stratification Categories

Party: Democrat, Republican, Unaffiliated
Age: 18–29, 30–44, 45–64, 65+
Gender: Male, Female

Understanding Margin of Error

Every poll includes a margin of error — a range that indicates how close your sample results are likely to be to the true population value.

For example, if a poll shows 52% support for a candidate with a ±4% margin of error, the true level of support is likely between 48% and 56%. This is calculated at a 95% confidence level, meaning that if the poll were repeated 100 times, 95 of those polls would fall within that range.

How Sample Size Affects Accuracy

Larger samples produce smaller margins of error, though accuracy gains diminish as sample size increases.

Sample Size	Margin of Error	Best For
100 responses	±10%	Quick directional insights
400 responses	±5%	Solid campaign decisions
1,000 responses	±3%	High-confidence results
2,500 responses	±2%	Maximum precision

AI-Powered Question Generation

Writing effective poll questions is harder than it looks. Subtle wording choices can influence how respondents answer.

Vottiv’s AI is trained on American Association for Public Opinion Research (AAPOR) best practices to generate neutral, unbiased questions.

Avoid: Leading Questions
“Don’t you agree that taxes are too high?”

Better: Neutral Framing
“How would you describe the current level of taxes in your area?”

Avoid: Double-Barreled Questions
“Do you support improving roads and lowering taxes?”

Better: One Topic Per Question
“How important is improving road infrastructure in your area?”

SMS-to-Web Poll Delivery

Polls are delivered via text message with a simple web link. No apps to download and no accounts to create. Voters tap the link, answer the survey, and you receive data.

Typical Performance

Expected response rate: ~4.5%
Optimized delivery window: 4:00–7:30 PM
Typical response period: 24–48 hours

Real-Time Weighted Analytics

Different demographics respond at different rates. Weighting adjusts results so they reflect your actual voter population, not just who happened to respond.

If younger voters make up 25% of your electorate but only 10% of responses, their answers are weighted more heavily to ensure accurate population estimates. Vottiv’s post-stratification algorithms automatically account for these differences.

Data Quality and Validation

Vottiv includes multiple safeguards to ensure accurate and trustworthy results:

Deduplication: Prevents multiple submissions from the same voter
Fraud Detection: Logs IP addresses and user agents to identify suspicious activity
Bot Detection: Monitors response timing patterns
Privacy Compliance: All data is securely stored and privacy compliant

Transparent Pricing

Before launching a poll, you’ll see your final cost, expected response count, and margin of error. Pricing is pay-per-SMS using campaign credits or card — no hidden fees, no contracts, and no surprises.

What’s Included

AI question generation
Stratified random sampling
SMS delivery to voters
Weighted analytics dashboard
CSV data export
Margin of error calculations

Frequently Asked Questions

Do I need polling experience to use this?
No. Vottiv handles question design, sampling, and statistics. You just need to know what you want to learn.

How is the sample selected?
Vottiv uses stratified random sampling across party affiliation, age groups, and gender to ensure representative results.

What makes the AI-generated questions unbiased?
The AI follows AAPOR best practices and avoids leading, loaded, or double-barreled questions.

How are polls delivered?
Via SMS text message with a link to a mobile-optimized web survey.

How quickly can I get results?
Responses begin appearing within minutes. Most polls reach meaningful sample sizes within 24–48 hours.

What does “weighted results” mean?
Weighting adjusts results to reflect the actual voter population rather than raw response counts.

Can I export the data?
Yes. You can export full results as a CSV file, including raw counts, weighted percentages, demographic breakdowns, and comments.