In Civic Polling, an audience defines where a poll can reach and which residents are included. You can keep the full jurisdiction or narrow it with geography and optional resident filters.

Create an audience

Open Audiences.
Select New audience.

The audience builder has three steps: Where, Who, and Confirm. The map stays visible while you move through the steps.

Step 1: Where

Select locations or custom areas inside your jurisdiction. You can also select Draw area to create a reusable area on the map.

Geography is optional. If you do not select an area, the audience includes the entire jurisdiction. When the geography looks right, select Continue to Who. If you are drawing an area, save or cancel the drawing before continuing.

Step 2: Who

Resident filters are optional. If you do not add any, the audience includes everyone in the geography from the Where step.

Select Add filter.
Search for or choose the filter you want to add.
Select the choices that should be included. Your selections apply immediately.
Select Done when you finish.

You can also close the filter editor with the close button, the Escape key, or by selecting the shaded area behind the dialog. Closing the editor keeps the choices you selected.

Each added filter appears as a compact card. Use its edit button to change choices, the arrow buttons to reorder it, or the remove button to delete it from the audience. A filter with no selected choices does not narrow the audience. Civic Polling updates the estimated resident and household counts as you make changes.

Select Continue to Confirm when you are ready to review the audience.

Step 3: Confirm and save

Review the Where and Who summaries and the estimated resident and household counts. Select Edit where or Edit who if you need to make changes.

Enter an Audience name.
Select Save audience.

The saved audience is then available when you launch a poll.

Move between steps

Use Back or a completed step at the top of the builder to revisit earlier choices. Your geography, filters, filter order, and audience name stay in place. Future steps are not clickable; use the Continue button to move forward.

View the filters used by a saved audience

Open Audiences.
Select the saved audience you want to review.
Review the locations and resident filters shown under Filters used.

This details view is read-only. Close it to return to the audience list. If no filters were added, the details explain that the audience includes everyone in the jurisdiction.